CRM Software And Its Advantage

What are the main features of the CRM software?

Sales Force Automation

  • Contact management
Contact management software stores, tracks and manages contacts, leads of an enterprise. 
  • Lead management
Enterprise Lead management software enables an organization to manage, track and forecast sales leads. Also helps understand and improve conversion rates. 

eCRM or Web based CRM

  • Self Service CRM
Self service CRM (eCRM) software Enables web based customer interaction, automation of email, call logs, web site analytics, campaign management. 
  • Survey Management Software
Survey Software automates an enterprise's Electronic Surveys, Polls, Questionnaires and enables understand customer preferences. 

Customer Service

  • Call Center Software 

    •  
  • Help Desk Software 
Partner Relationship Management
  • Contract Management Software
Contract Management Software enables an enterprise to create, track and manage partnerships, contracts, agreements. 
Example: Upside Software, Accruent Software, diCarta, I-Many. 
  •  Distribution management Software 


What are advantages of using the CRM software?

Advantages of CRM 

Using CRM, a business can: 

  • Provide better customer service 
  • Increase customer revenues 
  • Discover new customers 
  • Cross sell/Up Sell products more effectively 
  • Help sales staff close deals faster 
  • Make call centers more efficient 
  • Simplify marketing and sales processes 
The types of data CRM projects collect
  • Responses to campaigns 
  • Shipping and fulfillment dates 
  • Sales and purchase data 
  • Account information 
  • Web registration data 
  • Service and support records 
  • Demographic data 
  • Web sales data 

SAP CRM Tips

See Also

Get help regarding your CRM problems 
SAP CRM Forum - Do you have a CRM questions?

SAP CRM Books
SAP Customer Relationship Management Certification, Interview Questions and Configuration Reference Books

SAP CRM Hints
SAP CRM - Customer Relationship Management Tips

Main Index
SAP Basis, ABAP Programming and Other IMG Stuff

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