SAP CRM Tips and SAP Customer Relationship Management

Listed here are practical and helpful SAP CRM Stuff to assist those supporting the SAP Customer Relationship Management Modules.  If you have any SAP Customer Relationship Management questions, please feel free to raise it in the SAP CRM Forum.

What is mySAP CRM? 
CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. 

The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. 

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