--> No difference. In the older versions, SAP used the
term mySAP CRM. Now, the term mySAP is no longer used.
Difference between CRM Enterprise and CRM Mobile.
--> I'm not entirely sure what you mean with "CRM Enterprise". However, CRM can be accessed in different ways:
1. CRM: users work directly on the SAP CRM system. Transactions created are directly saved in the CRM database.
2. CRM Mobile: users work on a mobile device (PDA, laptop,
iPhone). Relevant data is synchronized from the CRM server to the mobile
device of the user.
Difference between transaction type and Customizing Header Level in CRM.
--> No difference.
Is CRM a add on to the SAP R/3 Application? That is like all other modules like SD, MM, PP, FICO, CRM also can be made as a Add on?
--> No, CRM is not an add-on to the R/3 application. CRM
will always run on a separate instance with its own database. Also master
data is not shared, but has to be replicated from the R/3 system to CRM
and vice versa.
What is the relation between CRM and SD?
The major difference between CRM & SD is as follows:
CRM- It is being customer relationship management, it mainly focuses on pre sales & post sale activities to improve on customer relationship.
CRM Sale, it uses Opportunities management for creation of opportunities available with prospective customers. there is also quotation management & order management available for order creation. But it is optional as it can be created in SD too.
CRM Marketing includes Lead creation, Campaign management for publishing material to customers or for lead generation, creation Target group of customers
CRM also uses Activity management by creation of customer interaction Activities with customer.
CRM service uses Complaints & returns, Warranty Management, i base management, Service Order management.
It also uses Account Management for managing vast data of customers & it is flexible compared to SD customer data.
CRM also offers Interaction center capabilities to handle call center activities which is not available with SD. Also, it offers internet Sales & Service for channel partner management & self service.
All these above functionalities are not in SD as SD mainly
being logistic module it is mainly used for order & delivery management.
Self Test Question
SAP Customer Relationship Management focuses on -
a. Capturing customer data across the enterprise
in a central database.
b. Allow you to forecast, plant and optimize the
Sales targets.
c. Analyze customer data and distribute the results
to various customer touch points and use this information when dealing
with customers.
d. Provide solutions that enable companies to effectively
manage customer relationships throughout the entire life cycle.
e. None of the above.
Answer
a, c, d
